Style

DAVID WHITE JAZZ ORCHESTRA

style & branding guide


TYPOGRAPHY

 

<h1> heading 1:

League Gothic

bold   italic    bold italic

font-size: 50 px;

font-weight: 400;

letter-spacing: -0.02 em; 

line-height: 1.5 em

text-transform: none

text-decoration: none


 

<h2> heading 2:

Proxima Nova Condensed

bold   italic   bold italic

font-size: 30 px;

font-weight: 400;

letter-spacing: 0 em; 

line-height: 1.5 em 

text-transform: none

text-decoration: none


<h3> heading 3:

Proxima Nova Extra Condensed

bold   italic   bold   italic

font-size: 24 px;

font-weight: 500;

letter-spacing: 0 em; 

line-height: 1.5 em 

text-transform: none

text-decoration: none


<q> quote (and blockquotes):

Proxima Nova
 

font-size: 16 px;

font-weight: bold;

font-style: italic

letter-spacing: 0 em; 

line-height: 1.4 em 

text-transform: none

text-decoration: none


<p> body text:

Proxima Nova

Bold   italic   bold italic

font-size: 16 px;

font-weight: 400;

letter-spacing: 0.2 em; 

line-height: 1.55 em 

text-transform: none

text-decoration: none


BRAND COLORS

primary brand colors


 CERULEAN  Hex #5271FF  RGB (82, 113, 255)  CMYK (68%, 56%, 0%, 0%)

CERULEAN

Hex #5271FF

RGB (82, 113, 255)

CMYK (68%, 56%, 0%, 0%)

secondary brand colors

 BRASS  Hex #edaf2f  RGB (237, 175, 47)  CMYK (0%, 26%, 80%, 7%)

BRASS

Hex #edaf2f

RGB (237, 175, 47)

CMYK (0%, 26%, 80%, 7%)

 PURE WHITE  Hex #ffffff  RGB (255. 255, 255)  CMYK (0%, 0%, 0%, 0%)

PURE WHITE

Hex #ffffff

RGB (255. 255, 255)

CMYK (0%, 0%, 0%, 0%)

 FLASHPOINT  Hex #4c1a2b  RGB (76, 26, 43)  CMYK (0%, 66%, 43%, 70%)

FLASHPOINT

Hex #4c1a2b

RGB (76, 26, 43)

CMYK (0%, 66%, 43%, 70%)

 ALTERNATE KEY  hsla(0, 0%, 0%. 0.3)

ALTERNATE KEY

hsla(0, 0%, 0%. 0.3)